Contact's attributes
Visit_at
The date of the last session performed by the contact
Session_count
The total number of sessions performed by the contact
Events_count
The total number of events performed by the contact
Created_at
The creation date of the contact
Contact's events
Session
A session is triggered when the contact hasn't performed any page view for more than 30 minutes and then performs a page view. A session represents a group of page views performed within a given time frame. As soon as one session ends, there is then an opportunity to start a new session. A contact can perform several sessions in a day.
Daily session
Unlike the event "Session", the event "Daily session" is performed only once a day, when the contact performed his first session of the day. It allows you to know how many days the contact has been active in period of time (daily session is greater than 4 in the last 2 weeks = the contact has been active 4 days in the last 2 weeks).
Account's Attributes
Session_at
The date of the last session performed by one of the contact in the account
Session_count
The total number of sessions performed by all the contact in the account
Events_count
The total number of events performed by all the contact in the account
Created_at
The creation date of the account
Account's Events
Session
One of contact in the account has performed a session. This event can be performed several times in a day.
Daily session
This event is performed only once a day, when one of the contact in the account has performed his first session of the day. It allows you to know how many days the account has been active in period of time (daily session is greater than 4 in the last 2 weeks = the account (at least one contact) has been active 4 days in the last 2 weeks).